Ian, as the CEO of Loading Growth and a Board Member of Emphasys, plays a pivotal role in revolutionising ROI for IT Services and Software Firms through innovative growth strategies. His leadership in Loading Growth has been instrumental in the development and success of their flagship LG90 and Everest E12 Programs. These programs are designed to address growth challenges faced by IT firms, offering a systematic approach to lead generation and business development. Through these initiatives, Ian has helped numerous IT services and software firms break through growth ceilings, unlock new market opportunities, and streamline business processes. His expertise has transformed social media profiles into powerful marketing tools and turned intellectual property into significant revenue generators, fast-tracking the business growth of many in the IT sector.